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The State Council executive meeting held on April 7th decided that the 127th Canton Fair will be held online in mid-late June. It will be the first time that China's oldest trade fair is held entirely online. At present, because the epidemic of Covid19 is spreading globally and the situation is serious, the meeting decided to invite domestic and foreign merchants to display products online, used advanced information technology, provide online promotion, supplied and purchased docking, online negotiation and other services to create an online foreign trade platform for high-quality specialty products.
The online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone, and live telecast marketing service. It focuses on B2B and some B2C platforms, creating a 10x24-hour online foreign trade platform.
Actually, it’s not the first time that hold online Canton Fair, it appeared in 2003. And in past online Canton Fair not play an important role, its function is to display products and transaction instrument. Now, affected by the outbreak of the global epidemic, the on-site trade fair was forced to be suspended and replaced with the Online Canton Fair. The first online trade fair was a breakthrough innovation that not only effectively hedged the negative impact of the outbreak, the iterative upgrade of traditional exhibitions makes full use of new technologies and new models to improve the quality and efficiency of the fair.
Online Canton Fair on the one hand guarantees the continuity of the trade fair, avoids the loss of merchants caused by the interruption of the exhibition, so as to effectively gather popularity, and ensure that exhibitors and merchants maintain communication and cooperation. On the other hand, it promotes the comprehensive integration of online and offline fairs, accelerates the digitization and intelligent upgrading of the convention and exhibition industry to meet the needs of industrial development and reform in the era of the digital economy. Obviously, this is in line with the development of the industry, and it also provides high quality services for exhibitors and merchants, which will definitely produce positive results.
We are looking forward to a new transformation of the Canton Fair.
Contact Person: Mr. LIU